Neuron

What it is

Neuron is the engine that converts a veterinary practice's existing website into a structured, editable, machine-readable record of that practice's truth. Think of it like a highly precise scanner: it visits every page of a practice's site, photographs it, pulls out every piece of meaningful content, and packages it into a single file called the Site Genome. That Genome is then the source from which the practice's new website is rendered, updated, and kept consistent — not a copy of the old site, but the living truth that the old site was imperfectly expressing. Once Neuron reads a practice in, every surface DE manages for that practice is a projection of that genome rather than a hand-maintained copy. The genome is versioned in git, meaning every change is traceable back to its source with a full audit trail.

Why it exists

Before Neuron, there was no single place that knew what a practice's phone number, hours, team, and services actually were. The website said one thing, Google Maps said another, the Facebook page said a third. Every time something changed, someone had to remember to update every surface by hand — and they didn't, so the information drifted. Neuron kills that problem at the root: one read, one canonical record, one source that everything else is derived from. The bigger problem it solves is that DE can't scale to 500 practices if every onboarding is a manual effort. Neuron makes the first read — the hardest, most information-dense step — something a machine can do reliably on its own.

How it works

Neuron's capture process runs in four stages that chain together automatically. The first stage is the Crawler. Using a real browser (the same kind you'd use yourself, just headless and automated), it visits every page of the practice's current WordPress site. It follows all internal links, reads the sitemap, captures full-page screenshots at desktop, tablet, and mobile sizes, downloads every image and font, and saves the exact HTML each page returns — including dynamic content that only appears after JavaScript runs. For Fairfax Vet, for example, that means 161 pages captured, each saved as a raw HTML file with a sha256 fingerprint so we can prove later that the bytes haven't changed. The second stage is the Extractor. It reads those HTML files and looks for recognizable patterns — the Avada/WordPress page-builder markup that most vet sites are built on. It identifies what kind of thing each section of a page is: a hero banner, a team grid, a service card, a contact block, a testimonial slider. It pulls out the text, the images, the SEO metadata, the embedded third-party scripts (appointment booking systems, pharmacy links, Google Analytics), and the forms. The third stage is the Fact-Finder, and this is where Neuron goes deeper than most tools. Rather than just copying what the site says, it reads every page byte-by-byte and finds every occurrence of each meaningful fact — every format a phone number appears in, every place an email address shows up, every carrier pattern. It coalesces these across all pages into canonical facts (one phone number, one email, stored once) and records exactly where in the raw bytes each fact lives. This is what makes editing possible later: when you change the phone number, the system knows the precise byte location of every occurrence on every page and can update them all at once, provably, without touching anything else. The fourth stage is the Composer, which assembles all of this into the Site Genome — a single JSON file that is the complete, structured, schema-validated truth about that practice. It records the practice's design tokens (their specific brand colors, fonts, and spacing), their navigation structure, every page and its sections, every team member, service, testimonial, and form. The genome also receives an RFC-3161 genesis timestamp from an external authority, meaning there is a cryptographically verifiable record that these exact bytes existed at this exact time before any edits — a provenance anchor that holds up as legal evidence if it ever needs to.

The parts

Where it fits